William Hill and Caesars · 2019 – 2024
From a standing start to a top-four sportsbook
- Built the sportsbook, online casino and retail platform from the ground up in about two years.
- Engineered day-one launches in every legalized state, each with its own regulations, testing and integrations to land in weeks. Only FanDuel and DraftKings, many times our size, did the same.
- Key contributor to valuation growth from about $500M to about $3.5B.
- Built Caesars Palace Online into the #3 online casino, growing more than 100% year over year.
“Even before Thursday’s launch, William Hill sportsbooks were available in more states than any other legal betting option. … The company has an online presence in every U.S. jurisdiction with live, multi-operator sports betting markets.”
“The casino giant announced Monday it relaunched Caesars Sportsbook on William Hill’s Liberty platform.”
“Full year results benefited from a 78% increase in Caesars Digital net revenues to approximately $1.0 billion, and an over $700 million improvement in this segment’s Adjusted EBITDA.”
